Fabric brand kit
================

Generated 2026-11-02 from https://fabric.pro/brand,
which is the page to check for the current version of everything in here.
brand.json is the same information in a form a script can read.

What is in the folder
---------------------

fabric-wordmark-on-dark.svg                  The logo for black and dark grounds.
fabric-wordmark-on-dark.png                  The same logo as a transparent PNG for tools that will not take SVG.
fabric-wordmark-on-light.svg                 The logo for white and light grounds.
fabric-wordmark-on-light.png                 The same logo as a transparent PNG.
fabric-mark-on-dark.svg                      The mark alone, for dark grounds.
fabric-mark-on-dark.png                      The mark alone as a transparent PNG, for dark grounds.
fabric-mark-on-light.svg                     The mark alone, for light grounds.
fabric-mark-on-light.png                     The mark alone as a transparent PNG, for light grounds.
fabric-background-2560x1440.webp             The background at full size.
fabric-background-1920x1080.jpg              The same background at 1080p as JPEG, for slide templates.
fabric-banner-1200x630.png                   Share card with the wordmark already placed.
fabric-banner-1584x396.png                   LinkedIn company cover with the wordmark already placed, clear of the corner where LinkedIn draws the profile picture.
fabric-avatar-1024.png                       Square profile picture, the mark on black.
brand.json                                   Colours, fonts, rules and links.
fabric-colors.css                            The colours as CSS custom properties.

The PNGs marked transparent look empty in a file browser with a white
background. They are not.

How to describe Fabric
----------------------

Fabric is an open-source AI software factory for software agencies. Each client gets a project with its own repositories, documents and coding instructions. Agents draft the requirements, specification and architecture from that context, and the team lays out the features on a roadmap, added by hand or pulled from the client's tracker. A person marks a feature's requirements complete and starts work on it, and a coding agent works it into a pull request your team reviews and merges. It is free to use with your own model keys, hosted at fabric.pro or self-hosted, and licensed Apache-2.0 by TechFabric.

Shorter: Fabric is an open-source AI agent platform on a company's own context. Engineering runs it as a software factory; every other team gets cited answers.

One line: An open-source AI agent platform on your company's own context, for every team, with software delivery first.

The family
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Fabric: The open-source AI agent platform. This site. https://fabric.pro
Fabric Harness: The TypeScript framework for durable agents that Fabric's own agents run on. Packages ship as @fabric-harness/*. https://harness.techfabric.com
Fabric Tower: The console people use to watch and steer agent squads. https://tower.fabric.pro

A family product is the Fabric mark followed by its name in Archivo ExtraBold. Fabric itself is always the wordmark.

Name
----

One word, capital F, in whatever typeface the rest of your sentence is in. The trademark and fabric.pro belong to Tech Fabric LLC.
Not: FABRIC; fabric.pro, in prose; Fabric AI, as the product name; Fabric Pro; TechFabric Fabric.

Colours
-------

Black              #000000   The page ground. The wordmark sits on it in white.
Charcoal           #1A1A1A   Cards and product windows on the dark ground.
White              #FFFFFF   Headings, body copy and the wordmark on dark.
Crimson            #EB0600   Fills only: the status dot, the arrow in a button, the pipeline gate.
Crimson on dark    #FF8577   Crimson as text or a label on a dark ground, where the fill fails contrast.
Crimson on light   #B30000   Crimson as text on a light ground, such as a document or a slide.
Muted              #8C8C8C   Captions, metadata and secondary copy on dark, never below 55% white.

Type
----

Archivo 800   https://fonts.google.com/specimen/Archivo
Inter 400   https://fonts.google.com/specimen/Inter
JetBrains Mono 400   https://fonts.google.com/specimen/JetBrains+Mono
Archivo 800   https://fonts.google.com/specimen/Archivo

Voice
-----

Do: Say what happens: an agent plans, reads, drafts, writes, reviews and checks.
Don't: Call anything powerful, flexible, seamless or robust, or say it will leverage, unlock or empower.

Do: Write headlines that are verb-led, concrete, two lines at most, and end with a period.
Don't: Write a headline that names a category instead of saying what happens.

Do: Talk about outcomes: a pull request is a pull request, and a run survives a restart.
Don't: Put internal agent names or infrastructure terms on a marketing page. They belong in the docs.

Do: Show only numbers that are already published with evidence: 10 to 3 and Apache-2.0.
Don't: Invent a metric, quote a testimonial without a source, or show the logo of a company that does not use Fabric.

Rules
-----

1. Use the wordmark wherever it fits. The mark alone is for spaces too small or too square for the wordmark, such as a profile picture or a favicon.
2. Use the white files on black and dark grounds, the black files on white and light grounds. Do not recolour either.
3. Keep clear space around the logo of at least the height of the letter F in the wordmark, on every side.
4. Do not go below 110 pixels wide on screen or 28 millimetres in print for the wordmark.
5. Do not stretch, rotate, outline, add a drop shadow to, or place the logo on a busy photograph. The weave has a dark side for exactly this.
6. Do not set the name in a typeface to imitate the wordmark. The wordmark is drawn, not typed.
7. A family product is the Fabric mark followed by its name in the brush script. Do not set Fabric's own name in the script; Fabric is the wordmark.
8. Do not use the assets to imply that Fabric or TechFabric endorses or is affiliated with a product, a course or an event unless we have said so.

Permissions
-----------

These files may be used to refer to Fabric in an article, a talk, a partner listing, an event programme or a comparison, and to link to fabric.pro, without asking first, provided the rules below are kept. Putting the logo on a product, a course or a service that is not Fabric needs written permission from the contact address.

Questions, or a file you need that is not here: hello@techfabric.com
